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Backlinks are one of the best techniques and seriously overlooked ways to get a high ranking at the major search engines on the internet. There is of course no way to make sure that your site will make it to the first page of Google. Every company wants to get that first page on the search engine and they seem to be battling constantly for that top spot.

For the most part though, having a big collection of one way backlinks helping you out, will drive up your chances at the search by a lot. They are a lot of ways to go about getting them. Here are the top three:

WEBSITE DIRECTORIES There are tons and tons of directories out there. The highest ranking ones usually charge you to use them , but can be well worth it in the long run. many directories will allow you to submit your website for free, or will allow you to submit a reciprocal (you post a link to the directory in exchange for posting yours) link. The one thing you be be careful to avoid when submitting to directories is that you are not submitting to one that does not have specific categories for your link to fit into. Submitting to a directory without categories (also know as a link farm) can hurt your ranking at the search engines.

ARTICLES, BLOGS AND FORUMS Posting an article or blog on the subject of your website is a great way to get a free one-way backlinks. You will need to make sure that you follow rules wherever you are posting. Many blog and article sites only allow you one link per post. Also, make sure that your are only linking to your homepage to avoid linking to a page with too many ads.

NEGOTIATING WITH OTHER WEBMASTERS This can be the daunting and tedious ways of getting backlinks to your website. You have to be very careful to only negotiate with other webauthors that have quality content on their pages. In the case of a backlink, your content is just as good as theirs. You must also consider whether or not their site is compatible with your content but won’t be too much competition. Remember that the link will improve their ranking as well. Working with other people also creates the issue of trust. Once you have their link on your website, you have to keep check to make sure that your link remains on theirs. Unfortunately it’s a cut-throat world wide web. For many it’s every man for himself. But if you can negotiate a few links with some trustworthy webmasters, the return reward can be great for both websites.

Everything that you need to know about text links you will find out online or in this blog. LPL will give you more info on back links if you need it.

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